THE vast majority of shoppers prefer to spend their money with a business that can prove that it pays its share of corporation tax, according to research published yesterday.
Fair Tax Mark has launched a new map enabling people to find out which companies pay tax. This idea is a response to criticism of tax-avoiding transnationals such as Amazon and Starbucks.
Polling found that 77 per cent of 2,049 respondents would rather shop with a company that proves that it is responsible in tax affairs. The same proportion of people said they would prefer to be employed by a company with solid tax ethics.
Some 64 per cent of them said they would trust a business that has been awarded a Fair Tax Mark more than one without it.
Fair Tax Mark director Emily Kenway said: “Hard-working people have born the brunt of austerity measures at the same time as some multimillion-pound businesses have been avoiding paying their fair share of corporation tax.
“Businesses failing to contribute to the public purse are depriving communities across the UK of vital public services.”