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Chuggers for nuclear take us for mugs
In the sleazy world of energy politics, prepare to be groomed – or even ‘normalised,’ says ALAN SIMPSON

AT A high-powered PR summit in London, energy giant EDF’s head of communications proudly reported that sponsoring the Olympics had “added value to the nuclear brand.” 

Flushed with this success, EDF now plans to harness a new team of company volunteers who will “go out into the community and schools to tell the story.”

Their Bringing Nuclear to Life initiative will unleash hundreds of volunteer EDF joggers onto the streets, each carrying the torch for new nuclear. Their stated objective will be to “normalise nuclear to consumers.”

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