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Labour has appointed one of the architects of US President Barack Obama’s election campaigns to play a key role in Ed Miliband’s bid for Downing Street.
David Axelrod is credited with masterminding Mr Obama’s back-to-back presidential victories in 2008 and 2012.
He will join Labour’s general election campaign team as a senior strategic adviser, the party announced yesterday.
His appointment has been hailed as a major coup at a time when Mr Miliband is under fire from sections of his own party over his campaign tactics.
Mr Miliband said: “It’s excellent news that David has agreed to help one nation Labour win the next election and build our campaign to change Britain so hard-working people are better off.
“He will be a huge asset to our campaign as we work to show the British people how we can change our country for the better. “
Mr Axelrod is due to arrive in London next month for two days of strategy meetings.