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ITV staff are balloting for strike action against a "miserly" pay offer, media union NUJ announced yesterday.
The television giant's below-inflation award of 2 per cent comes despite an increase of 8 per cent in company profits to £1.8 billion over the nine months to September.
Staff had originally been told they would get just 1.25 per cent before the revised offer.
NUJ national broadcasting organiser Sue Harris said: "ITV's fortunes are on the up and top brass at the company are able to pay themselves generous increases.
"But their loyal staff, who have worked through the lean years, are offered a miserly 2 per cent.
"It is thanks to them working harder, because of staff cuts and accepting poor pay deals, that ITV finds itself in such a strong position. They even admit they are ahead in their savings programme."
ITV chief Adam Crozier weathered an investor revolt in May over revelations that his pay package had risen to £8.4m.
ITV was unavailable for comment.
