Given recent events you would be forgiven for thinking that the contest to become West Coast rail's "franchise provider" was all about two ominous conglomerates, namely Virgin and FirstGroup.
Media reports continually support the lie that the only choice regarding public services is to pick a private company to run them.
This theme is a peculiar and manic obsession of our media and the government must lick its lips at such distractions.
But it's not an accurate representation of choice.
BBC and Sky News journalists are not exhaustive or thorough by any stretch of the imagination.
In fact I'd even say that such reporting was a cunning and devious distraction so that we everyday people don't stray from the current and usual banal political menu of cold gravy and chips.
So, in spite of the media, here is a blindingly obvious newsflash to announce a third option - nationalise the railways and make them directly accountable to the public.
I understand that "nationalise" has become a sordid word these days.
A byword, perhaps, considered as one peddled by deranged maniacs and Soviet-style degenerate beatniks.
But unless we make it clear that there are not - as is remedially fed to us - only private company options but an entirely separate and more reasonable democratic system in front of our very eyes, then we leave little hope of climbing our way out of transport misery.
A subservience to business-obsessed culture with no regard for people, tax-payers and passengers will continue.
We should not be made to feel ashamed in our belief in nationalisation.
So why is it that the media won't mention the naughty word? What are they scared of?
Simply, it doesn't fit into their consciousness, their politics, their spectrum of opinion - they view such ideals with special fear and disdain.
And that's to the detriment of us all.
It's what makes papers like the Morning Star so valuable and necessary - it's the last holding bastion of now-alternative opinion. Long live the Morning Star!