Over 100 refuse workers working for Sita in Doncaster, who earn just above the national minimum wage, will take strike action on the next three Fridays and Mondays from today in a dispute over pay.
Unite members at Sita are angry over the firm's failure to offer a pay deal which will bring them in line with colleagues in other counties.
They're after just £1 more an hour, which would bring their pay up to that given to drivers in neighbouring Kirklees, who are also employed by Sita to do the exact same job.
But Unite regional officer Chris Weldon said Sita was having none of it, leaving the workers with no other choice than to walk out.
"There is no doubt that Sita can afford to meet the reasonable demands," he said.
"We are ready and willing to return to the negotiating table at a moment's notice, but we believe that it is Sita's intransigence that has caused this dispute."
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