The British Liver Trust urged the government today to make early liver screening available to everyone at risk in a bid to save a million lives a year.
Liver disease is now the fifth most common cause of death in Britain and the trust said things got worse over 2012 as people continued to drink regularly, eat badly and not exercise enough.
Chief executive Andrew Langford warned that testing was vital as the symptoms were "almost unrecognisable" until it was too late.
He urged people to drink less, exercise more often and eat less sugar and fat.
Fire Minister Brandon Lewis probably had a fair idea what Sir Ken Knight would deliver when he asked him to conduct an "independent" report into fire and rescue services in England.