Doctors demanded a 20 per cent tax on fizzy drinks today to combat soaring obesity in Britain.
The Academy of Medical Royal Colleges also recommended a limit on the number of fast food outlets near schools and giving parents advice on how to feed their children properly.
The group, which represents nearly every one of Britain's 220,000 doctors, is pressing ministers, councils, the NHS and food organisations for action on what they claim is "the greatest public health crisis affecting the UK."
The academy criticised present and previous governments for ineffective attempts to tackle obesity that affects one in four adults - a figure expected to double by 2050.
Doctors fear the obesity crisis is becoming "unresolvable" and are calling for society "as a whole" to act before it becomes irreversible.
The report also drew parallels with the campaign against smoking.
"Just as the challenges of persuading society that the deeply embedded habit of smoking was against its better interests, changing how we eat is now a matter of necessity."
Following a year-long inquiry the academy has devised a list of 10 recommendations to end Britain being "the fat man of Europe."
The Department of Health said there is no single answer to the obesity problem and it is up to everyone - government, industry, health professionals, voluntary groups and individuals - to promote healthy eating and lifestyles.
If you appreciated this article then please consider donating to the Morning Star's Fighting Fund to ensure we can keep developing your paper.
Foreign Minister Alistair Burt's admission that the Cameron government has "supported" a survey of attitudes to US drone strikes in Pakistan's tribal areas amounts to a tacit admission of British involvement.
As Britain faces a new housing crisis we can learn from an occasion when tenants banded together to beat their landlord - and won new council housing
Iain Duncan Smith's brainchild came into force at the end of last month. It's bad news for almost everyone