The south Wales club’s billionaire owner Vincent Tan has already altered the team’s colours from blue to red, as well as introducing a new crest.
Now, it seems, the Malaysian is considering a name change, in part to appeal to potential supporters in south-east Asia.
Cardiff currently have an eight-point lead at the top of the Championship and look destined for the Premier League, where they will gain greater worldwide exposure.
“We will think about it when we know the final result of this season,” Tan said. “Then we will think what’s the best way to brand it.”
Tan admitted there had been rumours over a potential name change, but added: “We haven’t discussed this. I’ve not really thought about this in detail.
“But when we get there we’ll make a decision. And when we make a decision we will convey it to everyone.”
Tan, 61, had threatened to withdraw financial support unless his plan to alter the club’s traditional colours were accepted.
In an interview with BBC Wales, Tan bluntly defended his vision for the club.
“A few were upset but like in any business if we get 80 per cent or 75 per cent of the customers happy, with 20-25 per cent not happy, that’s fine,” he said.
“If they don’t want to come to support our business, that’s fine. We need the majority.”
He added: “I believe the change is for the better. And if you put in a lot of money, surely you have the right to make a call on some things you believe will make it better.
“If you don’t have a say, why the hell do you want to put in so much money?”