Thousands of "mini-marchers" take over Parliament Square today to press fair trade demands.
Cardboard figures representing over 5,000 people, including a number of celebrities, who have backed a petition calling on Britain's government to support smallhold farmers "marched" in the square.
The Fairtrade Foundation will present the petition to Downing Street ahead of World Fair Trade Day on May 11.
Campaigners want the PM to raise the issue at the next G8 summit.
Cheryl McGechie of the Fairtrade Foundation said: "We know that with the right support, smallholder farmers can be central to delivering a better, fairer food system for all."
Attacks such as yesterday's horrific murder in Woolwich didn't happen before the 'war on terror.' It's time we recognised the consequences of the conflicts we've unleashed