Olympic success 'must be built on'

Robertson and the now retired Gail Emms are still badminton's only household names in Britain six years after winning Olympic silver together in Athens.

That success gave the sport's profile a huge lift, but Robertson feels a big chance was missed to boost participation levels and develop a new generation of stars.

The 32-year-old has taken part in an outlandish photoshoot with fellow professionals in an attempt to raise awareness before this week's All England Championships in Birmingham, but he does not want it to stop there.

"I think we have missed opportunities after Olympic medals and world titles," said Robertson.

"We need to be getting the kids along to see more live action and we have to try to get the best players playing more in England.

"There are only one or two events a year where people can come to watch their badminton heroes - the All England is one and the National Championships another, although this year we have the European individual championships in Manchester as well.

"I think the opportunities were there to try to set something up and get more top-class badminton around the country."