Current British newspaper advertising by the Israeli tourism ministry cites the country's "hidden gems."
But the ads conceal a harsh truth for Palestinians whose homes face demolition to make way for sightseers.
On a recent visit to the Palestinian town of Silwan, I spoke with Murad, who has been told that his family's house will be pulled down and that he must even pay for the Israeli bulldozers to destroy it.
In my first trip to the West Bank, I was shocked by people's accounts of brutality, oppression and poverty - all of which result from Israel's illegal occupation.
My visit to Silwan in east Jerusalem, home to 55,000 Palestinians, was truly distressing.
Murad, his wife and children have lived in Silwan all their lives. Yet the Israeli government has served eviction notices on hundreds of houses, including Murad's, to allow the construction of a giant car park for a tourist attraction.
Families have become prisoners in their own homes, since they are living under the threat of the bulldozers' imminent arrival.
People like Murad have been condemned to poverty, terrified to leave for work in case their homes are razed while they are gone.
"Children are scared to go to school," he told me.
"If they do go, children take their favourite toys with them, for fear of their house being demolished while they are away. We worry about what will become of our children if our houses are demolished and we are thrown on to the streets."
War on Want is supporting Palestinian communities to help fight the evictions through the courts.
We are also working with the Community Resistance Group, set up by Murad and other local people to peacefully resist the demolitions by organising protests and raising awareness of Israel's plans and activities.
Murad said that without this support and resistance, their homes would have been destroyed months ago.
Silwan faces the same crisis that confronts Palestinians throughout the West Bank and Gaza.
The reality of life under occupation means that Palestinian people can no longer build a future of peace and prosperity for themselves or their children.
Instead, they are condemned to poverty and insecurity, unable to enjoy their most basic rights.
Meanwhile Israel's siege of Gaza has condemned its 1.5 million inhabitants to levels of poverty more commonly associated with sub-Saharan Africa.
In the West Bank, the expansion of Israeli settlements, the continued construction of the apartheid wall, the military closure of the Jordan Valley and the annexation of east Jerusalem are creating facts on the ground that will be all the more difficult to reverse.
All these Israeli measures are illegal under international law. Yet no Western government has called Israel to account.
Instead, the US, Britain and other governments have consistently rewarded Israeli aggression with economic benefits and closer political ties.
War on Want supports the work of Stop the Wall, a group which empowers Palestinians to peacefully oppose the wall.
Stop the Wall also documents the destruction caused by the wall and is building international solidarity around calls for construction to cease, the dismantlement of completed sections, the return of confiscated lands and compensation for those who have been affected by the wall.
Now Israel is accelerating its plans to forcibly displace Palestinians from east Jerusalem, despite the United Nations repeatedly stating that this is violating international law.
According to the European Union's representatives, "Israel's actions in and around Jerusalem are one of the most acute challenges to Israeli-Palestinian peacemaking."
For Murad, his wife and children, and the rest of Silwan's people, the constant threat of violent eviction is a reality they face every day.
Duncan Wilbur is fundraising and communications director at War on Want.
Morning Star readers can help support Murad and the Palestinian people in the struggle for their rights. £40 could help us respond to the needs of local communities in Palestine who are living under oppression due to the occupation. £80 could help us launch a sustained campaign against British companies that are profiting from the occupation. £150 could help us win justice for Palestinian families who are set to have their homes demolished by Israeli bulldozers. Please give as generously as you can.
Readers can make a donation at www.waronwant.org/bulldozer or by post to Freepost RSKC-UCZZ-ZSHL, War on Want, 44-48 Shepherdess Walk, London N1 7JP.
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