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Tesco is to remove junk food from checkouts across all its stores by the end of the year, it announced yesterday.
The industry first comes after the supermarket’s research found around two-thirds of customers agreeing that removing confectionery from checkouts would help them make healthier choices for themselves and their children.
A spokesman said confectionery would also be removed from areas adjacent to the tills — for example racks of sweets at children’s eye level next to checkout queues.
Tesco made the change at larger shop 20 years ago but the most recent move will apply to all stores in Britain and the Republic of Ireland.
It will trial a variety of healthier products at checkouts before implementing the full change by the end of December.
Shadow public health minister Luciana Berger said: “Retailers have a duty to support individuals in making healthy choices and ministers must look closely at what they can learn here.”