by James Nalton
WOMEN’S football received a huge boost this week after a TV deal was struck which will see Women’s Super League (WSL) games shown live across Sky Sports and the BBC from next season.
As is always the case when it comes to football’s relationship with TV, much of the focus was on the money and how useful the three-year deal worth £8 million per season will be for the development of the women’s game.
But the most important part of this deal is the BBC’s involvement and the fact that games will be shown on BBC1 and BBC2, rather than hiding games behind the red button as has often been the case previously.
As football grapples with overloaded calendars and commercial pressure, the Mariners’ triumph reminds us why the game’s soul lives far from the spotlight, writes JAMES NALTON
JAMES NALTON takes a look at the German league’s move to grow its audience in Britain, and around the future of football on TV in general


