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Tobacco firms’ ‘pricing tricks keep smokers from quitting’

BIG tobacco companies are using pricing ploys to keep smokers hooked and the profits rolling in, researchers said yesterday.

The tactics include price-marking, new cheaper brands and reduced-size packs, said academics at the University of Bath and King’s College London.

Their study, which analysed sales data from 2009-15, found that, while total sales of tobacco had fallen, sales of the cheapest cigarettes and roll-your-own products had increased.

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