I’ve got a challenge for all those misguided people who say that this country is “overcrowded” and “full up.” Take a journey from Villa Park to Halesworth, Suffolk, as I did after the Seagulls threw away the Championship title in Birmingham last Sunday week. We got over that disappointment very quickly, though, and held a massive promotion party a week later.

For the latter part of the trip I was driving through an endless, beautiful void: a green, winding lower intestine of tiny roads leading inexorably to the arse end of nowhere. And when I got there I was greeted by an intrepid few, gathered at the Cut Theatre in Halesworth for Spoken Word And Music Day.

Short lesson for all would-be promoters. When organising an event it helps if the headline on the poster contains the names of the performers, because then people are likely to come. Calling a gig Spoken Word And Music Day is akin to calling it “A Nice Afternoon Knitting And Chatting With Local Radio Playing In The Background.” It doesn’t sound very interesting and it doesn’t inspire them to read further down the page to see what is happening!