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Euro 2017 is how women’s football should be covered by the media
A precedent has been set, with television ads and billboards promoting the Lionesses ahead of a major tournament

England v Scotland (Channel 4 from 7pm)

AS ENGLAND kick off their Euro 2017 campaign tonight against Scotland, you have to admire the build-up to the tournament from a media and fan perspective.

That’s not to say that women’s football has reached a point where it fully gets the recognition it deserves, there is still a long way to go, but this should be seen as the benchmark.

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