GROUNDBREAKING Amazon strikes in Coventry are set to continue after the latest “insulting” pay offer, GMB has warned.

The US-owned online retail giant has offered workers at its warehouse in the West Midlands city a massively below-inflation increase worth between 1.8 and 2.5 per cent, the union said on Wednesday.

The proposal is part of the mega-rich transnational’s plans to raise hourly basic pay from £10.50 to £11 for each of its 50,000 workers across Britain from next month, when the statutory minimum wage goes up.

Bosses originally offered a separate rise amounting to an extra 50p an hour late last year, which in January provoked the first ever strike by Amazon workers in Britain.

GMB member Darren Westwood urged bosses to negotiate, saying: “Is this really what Amazon thinks we’re worth?

“This is another pay rise of pennies from one of the world’s wealthiest companies.

“Three months ago, Amazon told us there was no money left for pay rises, yet through pressure, campaigning and strike action we’ve forced one of the world’s wealthiest companies to sit up and take notice.

“We won’t back down until we’ve won the pay recognition we deserve.”

GMB senior organiser Amanda Gearing warned that the transnational’s staff are “struggling to make ends meet and pay the bills.

“GMB members are clear on their demands: £15 an hour and Amazon to sit down and talk pay.”

According to a company spokesperson, minimum pay has increased by more than 37 per cent since 2018 and the company works hard to provide “great benefits, a positive work environment and excellent career opportunities.”