Skip to main content
How Public First saw our health come last
The Tories’ Covid communications were run by a true-blue Conservative ‘consultancy firm’ appointed without any bidding or competition. SOLOMON HUGHES exposes their world of ‘nods and winks’
Public First, which won the contract to run key Covid-19 communications without any competition, is a PR firm and political consultancy founded by former Cameron and Johnson adviser Rachel Wolf, with her husband James Frayne, also a former Tory adviser

TORY-LED consultancy Public First won an £840,000 contract to run key Covid-19 communications because Boris Johnson was “cautious about who to trust” and needed to be soothed with a firm that was “in line with the Prime Minister’s agenda,” according to court documents.

“A nod and a wink” — that’s how people describe giving a contract to a friend, while not making it too obvious that friendship helped the decision.

But it looks like the government has invented a whole new set of facial expressions, tics and grimaces to make sure top Tory firms get key public contracts, while pretending it isn’t cronyism.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
BITTER HARVEST: Fires in Argentine Patagonia in February 2026 / Pic: tfnoticias/CC
Features / 27 May 2026
27 May 2026

Established as a landmark victory for the climate movement, the CCC promised to hold governments to account. Today, it is understating the danger of climate chaos and impeding the radical action needed, says IAN SINCLAIR

Prime Minister Keir Starmer with Labour's new deputy leader Lucy Powell at an event in central London, October 25, 2025
Features / 28 November 2025
28 November 2025

Martin Taylor, the hedge-fund multimillionaire who has poured millions into pushing Labour rightwards, helped finance Lucy Powell’s supposedly dissenting campaign — suggesting her victory was not the ‘soft-left’ rebellion some have claimed, says SOLOMON HUGHES

corruption
Book Review / 20 June 2025
20 June 2025

ALEX HALL is unsurprised by the evidence of systemic corruption in the US, and unsettled by the undertone of alarm